Milo and Louise are urban gardening enthusiasts who are passionate about engaging with nature. They aim to set up an innovative urban gardening centre in East London that promotes community and accessibility. Their vision is to bring something green into the lives of city dwellers, no matter how small their living space. They believe that urban gardening is a great way to connect with others and bring a sense of community back to neighbourhoods.
Problem
The client is looking for a brand identity that would appeal to their target demographic of urban dwellers in their 20s and 30s. The branding will need to showcase the centre’s expertise in helping individuals bring small spaces to life and demonstrate the ease of urban gardening to the consumers. They wanted to incorporate a fresh and modern brand aesthetic that reflects the diversity, creativity, and energy of East London.
Solution
The client is looking for a brand identity that would appeal to their target demographic of urban dwellers in their 20s and 30s. The branding will need to showcase the centre’s expertise in helping individuals bring small spaces to life and demonstrate the ease of urban gardening to the consumers. They wanted to incorporate a fresh and modern brand aesthetic that reflects the diversity, creativity, and energy of East London.
