Chicago’s famous Crik Convention Center is hosting an annual travel expo called “The Great Globetrotter”. The best names in the travel industry will be under one roof to showcase emerging trends to book their next big adventure. The expo is open to the general public with a ticketed entry. It caters to all travel enthusiasts and offers something for everyone.
Problem
Great Globetrotter travel exposition in Chicago needs a visual identity that appeals to diverse potential travellers with varied budgets, ages, and professions. Headlines and an off-screen handmade element will be incorporated into the brand identity design. The branding will be rolled out across a print campaign visible throughout Chicago.
Solution
The campaign highlights colourful combinations, geometric shapes, and typography inspired by embroidery, which is the main focus. Its theme is ‘connection,’ reflected in the linear thread structure and 3D shard cut-outs, which represent significant connections made from memories, lessons learned, and travel experiences. The goal is to emphasise the importance of connections made through travel and how it enriches our lives.
